FOR IMMEDIATE RELEASE
Expert Panel to Discuss How New Media Is Changing the PR landscape
SALT LAKE CITY, Jan. 10, 2008 – The Utah Technology Council (UTC) members and public relations professionals are invited to the annual PR breakfast seminar “New Media in Public Relations: The Fundamentals and Forecast for 2008” on Jan. 17 from 7:30 - 9:30 a.m. at the University of Phoenix, 5373 Green Street, Murray. Malcolm Atherton of Business Wire will moderate a panel consisting of Brad Baldwin of Rocky Mountain Voices and Dean Taylor of COMPLETExRM. The panelists will discuss how new media is changing the public relations landscape. Visit UTC’s Web site at http://www.utahtechcouncil.org/events/20080117.htm to register. Atherton, Baldwin and Taylor will provide real-world examples of how companies have used new media vehicles, such as blogs, podcasts, video and social networking to generate buzz about companies, products or initiatives. “PR is no longer about delivering messages to target audiences,” said Cheryl Snapp Conner, managing partner at SnappConner PR and chair of the UTC Communications Committee. “Instead, public relations is a continual conversation between the organization, customers, stakeholders, the media and other individuals. With new media on the Internet and in social networking sites, interactions with these groups are accelerated, providing a great opportunity for companies to thrive.” The annual UTC PR breakfast is the largest gathering of public relations professionals in technology. About Utah Technology Council
The Utah Technology Council is the essential resource for science and technology companies. Members can connect and share insights with industry peers, government and academic leaders, professional service providers and venture capital firms. Visit www.utahtechcouncil.org or call 801.568-3500. About Malcolm Atherton
Malcolm Atherton is based in Business Wire's full-service Scottsdale newsroom and works with clients in Utah, New Mexico and Arizona. Malcolm joined Business Wire in August 2004 and in 2007 was drafted to Business Wire's EON Specialist team where he has immersed himself in Web 2.0, social media and all things SEO. About Brad Baldwin
Brad Baldwin loves innovation, product strategy and promotion. In late 2006, Brad cofounded Rocky Mountain Voices, an organization focused on social media, with an emphasis on promoting businesses, executives, and technologies. Previously, Brad has held roles as VP of Marketing, VP of Business Development and senior Product Marketing positions at enterprise and consumer software companies. About R. Dean Taylor
As Vice President of Marketing and Channel for COMPLETExRM, Mr. Taylor directs the product marketing roadmap and oversees all marketing, branding and awareness campaigns while working with the channel to promote the company’s services and offerings. Mr. Taylor has over 19 years of proven strategic and tactical marketing experience focusing on identifying and creating new channels, markets, product offerings, and establishing brand recognition worldwide. He has worked with various companies in helping to define positioning and go-to-market strategies. His experience includes raising angel and venture capital funds for start-up companies, and working in positions of executive management for public companies.
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PR Agency Contact:
Snapp Conner PR
Cheryl Snapp Conner
T) 801-994-9625
cheryl@snappconner.com
UTC Contact
Judy Young
801-568-3500
jyoung@utahtechcouncil.org
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