Companies often wonder if they are spending their marketing dollars wisely and what they actually get out of their marketing. This session discusses how to take the guesswork out of marketing and allocate resources appropriately to maximize results. We’ll review key measurements and vehicles of marketing as well as strategies for building foundations and layering effective vehicles over time based on proven results. This session lasts 3 hours.

Date: May 17, 2007
Time: 9am-12pm
Location: daVinci Executive Office Suites, 2825 East Cottonwood Parkway, Suite 500, Salt Lake City